It’s a fascinating time for sales professionals. With access to a plethora of social media channels – never before have we had such in-depth information on our prospects and target clients – with access to their Twitter, company blogs and LinkedIn updates for example, we’re able to make informed and intelligent approaches increasing our chances of making an impact.
As sales cycles increase in length and decisions take longer, these social media channels allow us to become mini-entrepreneurs, creating our own communities online and maintaining engagement with our prospects.
In this series of mini interviews, we talk to some top UK sales professionals and entrepreneurs and discuss their thoughts around social media as a sales tool and which platforms they favour.
Here’s four to start with and we’ll be adding several more over the coming weeks…..